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As China's declining real estate sector shows no sign of easing, some property companies are taking creative steps to draw in buyers. |
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Some are dangling free iPhones, designer bags and even luxury cars to sweeten potential sales. |
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The promotions are desperate measures as China's housing prices continue to plummet. |
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由於中國不動產部門的衰退未見緩和，有些地產公司因此採用創意做法吸引買家。為了增加潛在業績，有些公司以免費贈品當誘因，包括 iPhone、名牌包，甚至豪華轎車。這些促銷方法都是面對中國房價持續下探而採取的迫切手段。 |
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In October, China experienced one of the biggest dips this year with home prices falling year-on-year in 33 of 70 cities, including Shanghai, Wenzhou, Shenzhen and Guangzhou, according to a report released by the National Bureau of Statistics on Friday. |
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中國的房價在十月經歷了今年最大幅度的下跌，在七十個城市當中，有三十三市的房價都比去年同期還低，包括上海、溫州、深圳與廣州，中國國家統計局在週五發表的一份報告指出。 |
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A slowing real estate market dealt a significant blow to developers who have enjoyed years of prosperous growth. |
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The wealthy coastal city of Wenzhou in the eastern province of Zhejiang saw local property prices drop the most among 70 cities with a 4.4% dip compared to 0.5% in Beijing and 0.2% in Shanghai. |
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不動產市場走緩，對於多年來繁榮成長的房地產開發商造成了一記重擊。溫州是東部省分浙江省當中的富裕海岸城市，當地的地產價格下跌幅度在七十個城市當中最大，跌幅達百分之四點四，相較之下，北京的跌幅為百分之○點五，上海只有百分之○點二。 |
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The downturn has forced developers to change tactics and adapt to shifting market conditions. |
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Buyers are flocking to one real estate company in Wenzhou that's giving away free BMWs with every purchase to its first 150 buyers. |
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這次衰退迫使開發商改變策略以因應市場狀況的變化。買家紛紛湧向溫州的一家不動產公司，這家公司推出前一百五十名客戶只要每購買一件房地產，即可獲贈一輛寶馬汽車。 |
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"Because of the current cooling real estate market, we want to sell these homes faster," said Lin Jianzhong, a sales agent at Central Palace, a new 900-unit housing complex being built in the suburb of Yueqing in Wenzhou. |
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「由於當前不動產市場呈現降溫現象，因此我們想要快點把這些住宅賣出去，」中央宮殿的業務員林江中（音譯）說。中央宮殿是一座新建的九百戶住宅大廈，位於溫州郊區樂清市。 |
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"After we advertised this promotion, our sales shot up," said Lin. "People have been excited and are coming because they saw our ads about our BMW giveaway -- after all, it's a BMW." |
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「我們推出這項促銷廣告之後，銷售成績迅速飆高，」林江中說：「許多人都很興奮，紛紛前來看屋，因為他們看到了我們贈送寶馬汽車的廣告──畢竟是寶馬嘛。」 |
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Recent government policies restrict potential buyers from purchasing their third or fourth home. |
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The result: Prices in the city have already dropped an average of 20% this year. |
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政府近來施行的政策限制買家購置第三戶或第四戶住宅，結果今年城市裡的房價平均都已下跌了百分之二十。 |
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"Right now, developers are trying to liquidate their assets," said Hao Zhao, a Shanghai-based economist for Australia and New Zealand Banking Group. |
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"It's possible home prices will fall anywhere between 10 and 30% over the next year. |
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And if there is a slump, it will be a significant downside risk for China's economy... and the economy could lose some momentum." |
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「現在，開發商都想把資產兌現，」澳盛銀行駐上海經濟學家郝昭（音譯）指出：「住宅價格在明年可能下跌百分之十到三十。如果出現暴跌，對於中國的經濟將會造成極大的投資損失風險……如此一來，經濟就可能失去部份動能。」 |
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