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Liu Qianpin may not look like the average Chinese farmer, but looks can be deceiving. |
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Decked out in aviator sunglasses and a selection of thigh-high tights and frilly skirts, the 72-year-old is causing quite a sensation in his native country. |
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劉謙平看起來也許不像一般的中國農夫，但外表是會騙人的。精心打扮戴著飛行員墨鏡，穿著高達大腿的褲襪與百褶裙，七十二歲的他在他的祖國引起了一番轟動。 |
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In the past few weeks, images of Liu have appeared on Taobao, the Chinese version of eBay, marketing clothes for Yecoo, a business set up by his granddaughter Lu Ting and four of her friends. |
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過去幾週，劉謙平的照片出現於淘寶網上，這是中國版的 eBay，為悅蔻行銷服飾，悅蔻是他的孫女呂婷與四個朋友共同創立的公司。 |
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Lu said she invited her grandfather to visit her in the southern province of Guangzhou earlier this month, and while unpacking boxes of clothes to sell, he pulled out -- and slipped on -- a hot pink cloak. |
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Struck by how well he wore it, a friend started taking photos that were later posted online. |
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呂婷表示，她在這個月初邀請外公到中國南部的廣州省看她，結果就在為要銷售的服飾拆箱時，她外公抽出一件火辣的粉紅色斗篷，還套在了身上。一個朋友驚覺他穿起來很好看，於是拍起了照片，後來張貼在網路上。 |
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In the images, Liu's posing demurely in bright green leggings, clutching a handbag and wearing a layered pink shawl. |
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Sometimes he wears a wig, sometimes not, but the aviator sunglasses are always present. |
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在照片裡，劉謙平靦腆地穿著鮮綠色內搭褲擺出姿勢，提著手提包，還圍著一件多層次的粉紅色披巾。他有時候戴著假髮，有時候沒有，但總是戴著飛行員墨鏡。 |
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Liu has attracted a lot of attention on Weibo, the Chinese version of Twitter. |
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劉謙平在微博——亦即中國版的推特——吸引了眾多注意。 |
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"That's a good example of ‘enjoying life at the moment.' The old man enjoys it. And it's making me happy too!" wrote one user. |
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「這是『享受當下』的絕佳範例。老人樂在其中，我看了也覺得很開心！」一名使用者寫道。 |
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Another writes, "I love this grandpa! And I hope life for all elderly people can be as interesting." |
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另一人寫道：「我好愛這位外公！希望所有老人的生活都能夠這麼充滿樂趣。」 |
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Liu's fame has also translated into higher sales for the fledgling company, which only launched in May. |
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Sales have surged fivefold since his image appeared on the site. |
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"It wasn't intended to raise the sales. It's just for fun, for both my grandfather and me. I'm surprised that this went viral online," Lu said. |
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劉先平的名氣也為這家五月才剛開張的新公司帶來了更高的銷售量。自從他的照片出現於網站上之後，銷售量已飆增了五倍。「拍這些照片原本不是為了促銷商品，只是好玩而已，讓我外公和我都開開心。我很驚訝這些照片竟然在網路上產生了病毒式行銷的效果，」呂婷說。 |
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The line of clothes Liu models has now been dubbed "Grandpa style." |
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They will keep taking photos, Lu says, as long as Liu enjoys it. |
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If anything, Liu has proven that some Chinese parents will do anything to ensure their children's success. |
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劉謙平穿著展示的那一系列服飾，現在已被稱為「外公 style」。呂婷說，只要她外公喜歡，他們就會繼續拍照。別的不提，至少劉謙平證明了一點：有些中國父母只要為了確保子孫成功，什麼事都願意做。 |
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