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More than 30 years ago, Irvin Kershner was announced as the director of The Empire Strikes Back, the follow-up to Star Wars. |
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Kershner was a curious choice -- a director of documentaries, star vehicles and TV episodes -- but in the days before the Internet, the announcement raised hardly a fuss. |
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三十多年前宣布了由亞溫．卡舒納擔任《星際大戰》續集電影《帝國大反擊》的導演。卡舒納是個奇特的選擇──他過去執導的都是紀錄片、為明星量身打造的影片以及電視影集──但在那個還沒有網路的時代，這項宣布根本沒有引起什麼反應。 |
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On the other hand, last week J.J. Abrams -- a seemingly unimpeachable choice, with his producing, directing and writing experiences on Lost, Fringe, Super 8 and the rebooted Star Trek -- was announced as the director of the forthcoming Star Wars VII. |
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And the world went nuts. |
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另一方面，上週宣布 J.J. 亞伯拉罕將執導即將開拍的《星際大戰 VII》──他似乎是個無可挑剔的選擇，製作、執導及編劇過《Lost 檔案》、《危機邊緣》、《超級 8》以及重拍的《星際爭霸戰》。結果，全世界卻陷入了瘋狂。 |
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"Another franchise for him to ruin," a reader named "hey" wrote on CNN's Marquee blog. |
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"Lost sucked, Cloverfield sucked and now the new Star Wars movies are going to suck worse than the last 3," added an online commenter named "horrible pick." |
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「又一套系列電影要毀在他手上了，」一個名叫「嘿」的讀者在 CNN 的《Marquee》部落格上寫道。「《Lost 檔案》很爛，《科洛弗檔案》很爛，現在新的《星際大戰》電影一定會比前三部更爛，」另一個名叫「糟糕選擇」的線上評論者寫道。 |
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Imagine the kind of reaction Kershner would have gotten today. |
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"There would have been blood in the water," says Shaun Rosado, a pop-culture blogger who puts out a weekly podcast called Shauncastic! |
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想像看看，卡舒納在今天會引起什麼樣的反應。「一定會像水裡的鮮血引來鯊魚圍攻一樣，」肖恩．羅沙多說，他是一位流行文化部落客，每週發布一則
播客節目，稱為《肖恩挖苦秀！》。 |
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But that's the world we live in now, says Suzanne Scott, a self-described "fan-scholar" who teaches at Occidental College in Los Angeles. |
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不過，這就是我們現在的世界，蘇珊．史考特說，她自稱為「粉絲學者」，在洛杉磯的西方學院教書。 |
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"What I find so interesting is, when you talk about the online, 24-hour news cycle, you have these knee-jerk responses. It's panic," she says. |
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"It shows the power and pervasiveness of fan culture." |
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「我覺得很有趣的是，一旦談到網路上那種二十四小時無休的新聞週期，就會有這種反射性的反應。這是恐慌，」她說：「這種現象展現了粉絲文化的力量與無所不在。」 |
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In many ways Abrams would seem a logical selection. |
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He's kind of a "Lucas 2.0," with his producing, directing and writing experience. |
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就許多面向而言，亞伯拉罕似乎是合理的選擇。以他的製作、執導與編劇經驗而言，他可以算是個「盧卡斯二．０版」。 |
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"Hate him or love him, here's a guy who's worked in multiple genres across multiple media and has his own production company -- which is way more established than George Lucas was when Star Wars came out," says Dan Herbert, a film professor at the University of Michigan. |
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「不管你討厭他還是喜歡他，這傢伙確實跨足多種媒體，處理過多種類型的作品，也擁有自己的製片公司──比起《星際大戰》剛推出之時的喬治．盧卡斯可觀多了，」密西根大學的電影教授丹．赫伯說。 |
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The new movie also gives the franchise a chance to reach a new generation -- something that was undoubtedly on Disney's mind when the studio purchased Lucasfilm last year for $4 billion. |
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Rosado foresees more synergy with Disney's theme parks; Herbert sees an opportunity to make the post-Star Wars generation excited about the franchise, perhaps for the first time. |
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這部新電影也將使這個系列有機會能夠打入新世代──迪士尼在去年以四十億美元收購盧卡斯影業，無疑就是打著這樣的算盤。羅沙多預測《星際大戰》與迪士尼主題樂園會有更多的協力合作；赫伯認為這是一個機會，可讓後《星際大戰》世代對這個電影系列感到興奮，而且可能是他們第一次有這樣的感覺。 |
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