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【?璆?閰情j Lesson 8: Public Relations ?砍??
Situation:Lester is talking to Helen about the public relations plan at FastTrek.
情境:雷斯特正與海倫談論青雲科技的公關計畫。
Lester:Tell me, Helen, what do you think the role of the public relations department should be?
雷斯特:海倫,告訴我,你認為公關部的角色應該是什麼?
Helen:To establish and maintain a positive relationship between the company and the community, and the company's customers.
海倫:在公司與社會大眾以及公司的顧客之間建立並維持良好的關係。
Lester:What about damage control?
雷斯特:那麼危機處理呢?
Helen:That's secondary.
海倫:那是次要的。
Helen:Damage control is important in crisis situations.
海倫:只有在發生危機的情況下,危機處理才重要。
Lester:So you say this is not a primary role?
雷斯特:那麼妳是說危機處理不是他們首要的職責囉?
Helen:No. I think that when PR is consistently done well, damage control is rarely necessary.
海倫:對。我認為當公關一直都做得很好時,危機處理幾乎是不必要的。
Lester:How do you figure?
雷斯特:怎麼說呢?
Helen:Well, if the public has a positive image about a company and its activities,
海倫:是這樣的,假如大眾對一家公司及其所作所為有良好的印象,
Helen:then the company has more credibility when a crisis does arise.
海倫:那麼當危機真的發生時,公司就有較高的可信度。
Lester:I see.
雷斯特:我明白了。
Helen:That way, though we have to react strongly during a crisis, it's not such a tough job.
海倫:如此一來,雖然我們必須在危機中做出有力的回應,也不會太困難。
Lester:Well, Helen, I think that's a very positive and responsible attitude.
雷斯特:嗯,海倫,我想這是一種非常積極而且負責的態度。
Lester:Now, let's move on to the details of the PR plan.
雷斯特:現在,我們接著來談公關計畫的細節。

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